Automotive Interiors Expo 2022
The Automotive Interiors Expo is a must-visit event for those who wish to keep up with the changing world of materials and technologies. A solutions-focused show, that has a tremendous number of innovative products to see. MacDermid Alpha will display its latest films available for sampling, sharing the latest technology ideas for next-generation materials, and have experts on hand to help with your latest projects. Steve Brown, director of automotive strategic accounts, will be presenting on day 1, ‘Material challenges for next generation automotive surfaces’, where he will address the drive to integrate functionality into decorative surfaces.